Launching Good Different on social.
What’s Good Different about Suzuki cars? They come Hybrid as standard and with all the tech and safety features you need as standard too. There’s nothing standard about that.
Nor was our working relationship. We had a one agency ethos where social, brand, digital and events agencies all worked as unified team. At Launch this enabled us to write specific paid and native social content that was fully aligned to the good different world.
Tactical: Suzuki fans, take your seats.
Megastar Taylor Swift was returning to the UK in 2024 on her Eras Tour. Seats were predicted to sell out in seconds, excitement is off the scale.
But there were still a few Swift seats where you could park your bum.
With a clever bit of language, we could slip our Swift into the middle of the moment. This was a huge opportunity to make our Swift front of mind ahead of a Sell-Thru initiative.
ERAS TOUR – Wembley Stadium OOH takeover
We had a rare opportunity to seize the zeitgeist and put our Swift in front of the world. We couldn’t miss it.
All we needed was a couple of ads in the right place. That’s where Wembley Box Park comes in. Captured on phones, it spread organically across social media and was picked up by the press.
1-2 million
People reached via Facebook and Instagram
1.6 million
People reached via Wembley Boxpark in 2 weeks
595
Active engagements in organic social
Always on organic.
N26
Traditional banks still only run at the benefit of shareholders where as online banks are developing their products to match how customers want to bank. N26 bank does this brilliantly.
The challenge was to produce high quality branded and engaging content at scale, globally and across 5 local markets.
Our pitch win focussed on getting the N26 community to positively engage on social channels by consistently publishing thumb-stopping financial content that speaks to our CVP: Love your bank. so when we speak to our audience we speak on THEIR level, excite them about THEIR finance issues so they can get the most out of THEIR money.
BROOKS – IT’S
A TRAIL THING
Trail runners aren’t your everyday pavement pounders – they’re a unique and brilliant bunch who run 100km, just for fun. The 20th anniversary of the Transgrancanaria race gave us the perfect opportunity to showcase the transformative power of running – illustrating that with Brook’s products you can take on the trails, conquer the distance and Run Happy in the process.
Director – Yannick de Jager.
ASTON MARTIN
Valhalla is Aston's first hybrid supercar, when it launches in 2025 it will be a dream only imagined by those with very deep pockets and a minimum 100k deposit. Our challenge for this high-end audience is to stop deposit churn, as in affect deposits fund the development of the hand-built cars.
So far our exclusive film content has a achieved an 80% open rate and sold circa 200 units equaling £150 million.
Director, Fabio Telles.